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New Balance “The Next Step” with Chazz Woodson

To showcase the 2009 MX841 training shoe and MF700 cleat for their fast growing Team Sports division, New Balance called upon Bluefoot to produce a 30 second television commercial, accompanying short feature, and online trailer. The mission: beauty and substance. This two and a half minute spot is the current centerpiece of the new NewBalance.com multimedia platform.

Chazz Woodson, a human highlight film and great ambassador for the sport of lacrosse, tells it best.